Ka tirohia e te pūrongo rangahau "Mākete Taputapu Raka" o te Ao ngā tirohanga rautaki me ngā tirohanga whai hua ki ngā āhuatanga tipu matua, te whenua whakataetae, me ngā au o te mākete taputapu raka e piki haere ana te rongonui. I roto i tēnei pūrongo ngaio, ko te tātari moni whiwhi, te rahi o te mākete me te hangarau whanaketanga o ngā kaiwhakataetae nui tētahi o ngā āhuatanga e pā ana ki te tipu. I whakahaerehia e te rangahau mākete taputapu raka he tātaritanga whānui o ngā hihiri mākete ā-rohe, te wehewehenga, ngā rautaki pakihi, te ranunga hua me ngā whanaketanga ahumahi hou.
E hangai ana te rangahau ki te tipu, te whenua whakataetae me te tauira whanaketanga o te mākete taputapu raka-kore i ngā rohe rerekē o te ao, ā, e whakapau kaha ana ki te whakarato i ngā mākete motuhake me te tātari rautaki whakataetae whānui i roto i ngā mara maha.
Mā te rangahau i te mākete taputapu raka o te ao ka whakaratohia he kōrero nui mō te āhua o te umanga i tēnei wā, ā, he puna tohutohu me ngā huarahi whai hua hoki mō ngā whakahaere me te hunga e hiahia ana ki te mākete. I tirotirohia te ia whanaketanga me ngā huarahi hokohoko o te mākete taputapu raka.
E ai ki te momo, ko te mākete taputapu raka-kore o te ao mai i te tau 2021 ki te 2026 ka wehea matua ki:
Ko te nuinga o tēnei rangahau e whakamahia ana hei whakatau ko ēhea ngā wāhanga mākete, ngā rohe, ngā whenua rānei hei arotahi atu i roto i ngā tau torutoru e whai ake nei hei whakanui ake i te tipu me te hua. Kei roto i tēnei rangahau te āhua o te mākete whakataetae nui me te aromatawai hohonu tonu o ngā kaiwhakarato matua/kaitākaro matua o te umanga, tae atu ki te pānga o te hekenga ōhanga e pā ana ki te COVID.
Ko Amerika Te Raki, ko Ūropi, ko Hapani, ko Haina, ko Īnia, ko Kōrea ki te Tonga, ko Āhia ki te Tonga, ko Amerika ki te Tonga, ko te Waenganui Rawhiti me Āwherika ngā rohe nui i rangahauhia i roto i tēnei rangahau. Aromatawaihia te awe o ngā kamupene nui ki te mākete taputapu raka i runga i te kaha, te tere whakamahi, te turanga kaihoko, ngā āhuatanga tuku me te tono, ngā tawhē hua me te mākete taputapu raka.
Tirohanga whānui mō te mākete: Kei roto i tēnei ko ngā wāhanga e ono, te whānuitanga o te rangahau, ngā kaihanga nui e hipokina ana, te wehewehenga mākete mā te momo, me te wāhanga mākete taputapu raka-kore mā te tono, te whāinga rangahau me te tau e whakaarohia ana.
Tauira mākete: I konei, he wāhanga o te umanga katoa mā te uara, te moni whiwhi, ngā tauwhitinga me te whakahaere, ngā reiti huamoni mākete, ngā tauira taiao kino me ngā tauira hou, te whakaurunga, te whanaketanga, te hoko, me ngā whakahaere matua.
Kōtaha Kaihanga: I konei, ko ngā kaiuru matua o te mākete taputapu raka-ā-ao e whakaarohia ana e whakawhirinaki ana ki te wāhanga hokohoko, ngā taonga matua, te painga kupenga, te moni whiwhi, te utu me te waihanga.
I whakahaerehia e te rangahau tētahi tātaritanga whānui o te whenua whakataetae o te ao o te mākete taputapu raka-kore.
E hipokina ana e te pūrongo ngā putanga hua hou tae atu ki ngā ahunga whakamua hangarau me ngā whakarerekētanga.
I whakahuatia e te pūrongo ngā kaiārahi mākete, ngā here, ngā whai wāhitanga kei te heke mai me ngā here e tumanakohia ana
Ka taea te whakarite i ngā rangahau mākete mō ngā taputapu raka me te rārangi ā-ao kia tutuki ai ngā whakaritenga ahurei a tō kamupene. Ka whakaratohia e mātou he ratonga whakarite kore utu 25% mō ngā kiritaki katoa mō tētahi pūrongo MID, nā te mea e mārama ana mātou ki ā rātou hiahia.
He kaiārahi ā-ao a Market Intelligence Data i roto i te pakihi rangahau, e whakarato ana i ngā rangahau horopaki me ngā rangahau e ahu mai ana i ngā raraunga ki ngā kiritaki. Ka āwhina te kamupene i ngā kiritaki ki te whakatakoto mahere pakihi me te whakatutuki i te angitu mō te wā roa i roto i ā rātou mākete motuhake. Ko ngā ratonga tohutohu, te rangahau MID me ngā pūrongo rangahau kua whakaritea katoatia e te umanga.

Wā tuku: 21 o Ākuhata-2021
